Our Team

Scottie Jones, the Founder at Farm Stay USA is a farmer, published author, and farm stay pioneer who established and popularized the concept of farm stays within the American travel vernacular. After spending a decade in various leadership roles spanning from the socially-responsible British company The Body Shop to the Phoenix Zoo – Scottie brings valuable entrepreneurial expertise to Farmstay.

She is widely known as a distinguished presenter and influential figure in the field of agritourism. Currently, Scottie holds the position of Chair for North America at the Global Agritourism Network. Her accomplishments have been recognized by Forbes in their series “Women Succeeding in the Travel Industry,” and she has been featured in esteemed publications such as Travel and Leisure, The Seattle Times, Travel Oregon, and the Los Angeles Times, among others.

Cathy is an experienced agritourism professional, small business developer, and advocate for connecting people to farms and rural experiences.

As co-owner and operator of Caledonian Farm and Lodging for several years, Cathy managed the orchards, three farm stays and a seasonal farm stand, developing a thriving farm stay destination in the heart of the Finger Lakes region of New York State. Simultaneously, Cathy worked for Cornell Cooperative Extension, where she served as Agriculture Communications and Events Coordinator. In these roles, she facilitated educational outreach, coordinated events, and supported local farmers.

Now, in her role with Farm Stay USA, Cathy brings her expertise to help connect farmers and travellers nationwide. Her goal is to support farm-based businesses by fostering tourism that educates, inspires, and strengthens local communities!

Bill is a tech leader in open source tooling and has most recently worked with AWS Open Search for Amazon and helped to make Stella Connect acquisition-ready for a $100M buyout. He was a co-founder for AlltheRooms.com and the CTO for Pitchup.com in the UK. Prior to this he was the innovation director for lastminute.com, a UK Travelocity brand. With all that travel industry background, he served on the board of the U.S. Farm Stay Association until the company reorganized in 2023 as the for profit Farm Stay USA (aka Farmstay).

Lisa serves as CEO of Urias Communications, a multicultural advertising, digital, and public relations agency. They develop strategic campaigns for corporations looking to connect with today’s burgeoning markets – especially Latinx markets of the U.S. Southwest. She has spent the last 30+ years in marketing.

Elizabeth specializes in partnership building, media relations and design-forward thinking for start-ups and mission-driven enterprises in Italy and the US through her company Risotto & Steel. She is also the Marketing Coordinator for Tenuta San Carlo, an agriturismo and four-generation family-run organic farm in Tuscany. Her focus is on immersive events, digital communications and innovative marketing at the intersection of food and culture.

Karen is a native Montanan and a travel coordinator skilled at matchmaking ranch and traveler for the perfect experience at her Montana Bunkhouses Working Ranch Vacations LLC. She was a member of the U.S. Farm Stay Association and on its board for 10 years and currently lists on Farmstay. She has hosted The Travel Channel and National Geographic for filming on her ranches and looks for every opportunity to make sure guests get to try out the cowboy lifestyle.

In her retired life she is a ceramicist but as the coordinator for agritourism while at UC-Davis for over 15 years she worked statewide with University of California Cooperative Extension advisors and staff to provide resources, education and connections for California farmers and ranchers and others involved in California agritourism. She was a board member for the U.S. Farm Stay Association for 10 years.