Dig Deeper Blog

Advocating for Agritourism Worldwide

Scottie Jones
2 min read
Agritourism, a funny blend of the words 'agriculture' and 'tourism,' originated from the Italian term 'agriturismo' in 1985. It was designed to combat rural flight, providing travelers with unique experiences on the farm. This concept has been embraced globally, encompassing farm-based activities like tours, shops, restaurants, and lodgings. In the U.S agritourism is increasingly of interest, both for farmers and travelers, though its definition varies widely from state to state and farm to farm. While some farmers and regulatory bodies are hesitant and question whether on-farm experiences should be labeled as tourism, there is a noteworthy development: the USDA is mulling over appointing an agritourism coordinator, signaling a heightened acknowledgment of agritourism's role in strengthening rural economies and connecting consumers with farms. Studies both in the U.S. and internationally highlight the growth of agritourism and its positive financial impact on local communities, the broader travel industry, and the sustainability of farms. Fortune Business Insights reports that the global agritourism market was valued at USD 69.24 billion in 2019 and is projected to reach USD 117.37 billion by 2027, with a 7.42% annual growth rate.

Farmstay X Global Agritourism Network

Small farms worldwide face operational challenges, underscoring the significance of agritourism. The newly formed Global Agritourism Network (GAN), comprising farmers, academics, tourism experts, officials, and more, is rapidly expanding, with 445 members from 77 countries. GAN aims to exchange best practices, regulatory solutions, diverse agritourism experiences, and studies to inform future planning and support strategies for farmers globally. The concerns of unsustainable livelihoods and urban disconnection from farming are not confined to the U.S.; they are global issues. Agritourism presents a bridge between urban and rural communities, offering a unique pathway for understanding, appreciation, and mutual benefit for generations to come. Farmstay, as a member of GAN's steering committee and the current representative for North America, proudly supports this initiative. Farm stays are only one facet of agritourism but what better way to know your farmer and wake up to the rooster’s crow.

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Across the country, farms are welcoming guests in growing numbers, from short visits to longer stays, offering a close look at everyday farm life. It’s an invitation to see where food comes from and to experience farm life. Those who have chosen to do this have done so thoughtfully. There is no performance or theme, but instead a form of welcoming, a chance to share the land and introduce the families who care for it. From the outside, visiting a working farm can feel a little unexpected. The farmer has laden the breakfast table with jams they made and eggs fresh from the chicken coop. You step outside your door to pick fresh fruit from the orchard, or maybe you’re invited to try your hand at milking a dairy cow or holding a bottle of warm milk for a calf. The lights are on for your late arrival, and a friendly note on the table welcomes you to the farm. This is a visit to a family’s home in the countryside. At Farmstay, we work with farms and ranches across the country that welcome guests in many different ways. Some are just beginning their hospitality journey. Others have been opening their gates for decades, shaping hospitality through lived experience rather than any single formula. This is a small glimpse of the many farms that do this kind of hosting especially well (the first three farms on our list were early U.S. pioneers in farm hospitality, welcoming guests as far back as the 1950s).

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